Who’s gonna win?
Judging from the insights that are developing, not only within myself, but also from more prominent journalism, i would say business will eventually catch onto how IT’s supposed to be managed and augmented into adding value to the core focus of the business. Obviously, IT-centric business will be oh so slightly different. But the point is, if you’re a developer (as an example), you should be thinking of how to join the company, not the development team. Your approach and your skill-set should be centered on supporting the core business and not just how good you are at coding. This is a marked difference, and while some have been getting it right, it won’t take long before everyone is forced to get it right. Again, IT-centric (or technologically oriented) organisations will have their subtle differences.
What does that mean in the short term? Don’t think of business as ‘them’. It’s ‘us’. And there’s also no ‘us’ when it comes to the dev team. The ‘us’ is the company.
How do you identify with the change? Well, think of the any other division within your organisation. Accounts, procurement, call-center; any of them, all of them, see themselves as the business or aiding the business directly. They don’t have this distinction (by and large) of ‘there’s us’ and then ‘there’s the business’. It’s the same thing.
Getting this mindshift entrenched as part and parcel of IT as being within the company and not external to the company will certainly be a much needed move forward. The technological advances (again, programming wise) are not that radical; the improvements do need to come from another aspect, and this change looks to be it.