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Business

Saffer Startups

I guess a lot of folk don’t realise just how many creative and energetic startups are born in South Africa (there’s a lot in that for another story some day, bit not today) and one of the more recent ones is personera.com.

Aside from the energy these guys have been feeding off and into the world wide social web, the brainchild Sheraan Amod certainly seems to have done all the right homework. Particularly useful was this quick piece on marketing innovation.